Privacy Policy

1. Introduction

At Hornell Radio (“we,” “us,” or “our”), accessible via hornellradio.com (“Website”), we are steadfastly committed to safeguarding the privacy and personal data of our users. This Privacy Policy outlines how we collect, use, disclose, and protect your information in accordance with applicable privacy laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). We believe privacy is a fundamental right and strive to uphold the highest standards of data protection.

2. Scope of This Policy and Role as Data Controller

This Privacy Policy applies to all visitors, users, and others who access or interact with hornellradio.com. For the purposes of data protection laws, we are the “data controller” of your personal data, meaning we determine the purposes and means by which your personal data is processed.

3. Categories of Data We Process

We may collect and process the following categories of personal data:

a) Usage Data
We process data relating to your use of hornellradio.com, including IP address, browser type, geographic location, operating system, referral sources, device identifiers, time zone settings, and information about how and when you use our Website.

b) Account Data
When you create an account or voluntarily provide information, we may collect your full name, billing/shipping address, email address, and phone number.

c) Profile Data
We collect and process data related to your preferences, purchase history, browsing behavior, interests, and any other data you choose to provide in your profile.

d) Communication Data
We retain the contents of any messages or inquiries you send to us, including support requests, messages via contact forms, or email communications.

e) Technical Data
Includes information from your device, such as unique device identifiers, system configuration, connection information, mobile carrier, and diagnostic data.

f) Transaction Data
Records of products or services purchased, payment method (last four digits where applicable, via PCI-compliant third-party processors), shipping/provider details, and order history.

g) Preference Data
Includes your selections regarding marketing communications, survey participation, and indicated product or content interests.

4. Legal Bases for Processing

We process your data based on one or more of the following legal grounds:

– Consent – Where you have given clear and verifiable permission.
– Contract – Where processing is necessary to fulfill a contract with you or take prior steps at your request.
– Legitimate Interests – Where processing is necessary for our lawful interests, provided those interests do not override your rights.
– Legal Obligation – Where we are required to comply with applicable legal obligations.

5. Your Rights Under GDPR and CCPA

Subject to applicable law and verification of your identity, you may have some or all of the following rights:

– Right of Access – You have the right to request access to the personal data we hold about you.
– Right of Rectification – You may request the correction of inaccurate or incomplete personal data.
– Right to Erasure – Also known as the “right to be forgotten,” you may request deletion of your personal data in certain circumstances.
– Right to Restriction – You may request restricted processing of your data under specific conditions.
– Right to Portability – You may request your data in a structured, commonly-used, machine-readable format and have it transferred to another controller.
– Right to Object – You have the right to object to the processing of your personal data for direct marketing or other legitimate interest grounds.
– Right to Non-Discrimination – Under CCPA, you are entitled not to receive discriminatory treatment for exercising your rights.

To exercise any of the aforementioned rights, please contact us at [email protected]. We may need to verify your identity before fulfilling your request.

6. Security Measures

We implement a range of administrative, technical, and physical measures designed to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These include but are not limited to:

– Data encryption during transmission and at rest;
– Role-based access controls and authentication tools;
– Regular audits and data integrity checks;
– Secure backups with redundant storage;
– Staff training in privacy and data protection protocols.

7. International Data Transfers

Your personal data may be transferred to and retained on servers located in jurisdictions outside of your country of residence. Where such transfers occur, we implement industry-standard safeguards, including Standard Contractual Clauses approved by the European Commission and compliance mechanisms as required by the GDPR, to ensure an adequate level of protection.

8. Data Retention

We retain personal data only for as long as necessary to fulfill the purpose for which it was collected and to comply with legal, regulatory, accounting, or reporting obligations. Retention periods include:

– Usage and Technical Data – Up to 26 months;
– Account and Transaction Data – For 7 years from the date of the last transaction;
– Communication Data – For up to 2 years following the last interaction;
– Preference Data – Until consent is withdrawn or account deletion;
– Marketing Data – Until opt-out or revocation of consent.

After these periods, data is securely deleted or anonymized.

9. Cookie Policy

hornellradio.com uses cookies to enhance user experience and analyze Website performance. Types of cookies used include:

– Essential Cookies – Necessary for basic site functionality and navigation;
– Functional Cookies – Enable site personalization based on your preferences;
– Analytics Cookies – Help us understand visitor interaction and improve site performance;
– Performance Cookies – Support load balancing, service uptime, and diagnostics.

These cookies may be deployed by us or third-party service providers.

10. Cookie Management and Compliance

In compliance with GDPR and CCPA, Website visitors are given clear notice and control over cookies:

– Users can opt-in or adjust cookie settings via our cookie banner or settings panel;
– Your browser may allow disabling cookies entirely, though some functions of the Website may be limited;
– Do Not Track (DNT) signals are honored where technologically feasible.

11. Children’s Privacy

We do not knowingly collect or solicit personal data from children under the age of 13. If we become aware that we have collected personal data from a child without verifiable parental consent, that information will be deleted promptly. Parents or legal guardians who believe their child may have provided us with personal information should contact us at [email protected].

12. Policy Updates

We reserve the right to update, modify, or replace this Privacy Policy at any time to ensure legal compliance and best practices in data protection. Where necessary, we will notify users through prominent placement on hornellradio.com or via direct communication. We encourage users to review this page periodically.

13. Contact

For any questions, concerns, or requests regarding this Privacy Policy or our data processing practices, you may contact us at:

Email: [email protected]
Website: https://hornellradio.com

We are committed to upholding your privacy rights and ensuring transparency and accountability in all matters relating to personal data. Please reach out to us with any concerns, and we will respond promptly and in accordance with applicable data protection laws.